INSIGHTS

Shouldn’t this be easier? What’s coming next? How do they do it?

Whatever your question, we’ve got the answer. With 40 years of experience building the world’s biggest brands, our insider knowledge is second to none. And it’s only getting deeper.

In the age of everything, everywhere, all-at-once, insights distill our key findings in one place. So you can learn tried and tested methods, trigger lightbulb moments and keep up with the pace.

The key to effective pack design and its role in the shopper’s journey

When a customer walks into a store, they’re met with an overwhelming abundance of choice. So what makes them pick one product over another? Is it the fact that Heinz has the best tasting ketchup? Or that they’ve always been a Coca Cola person, not a Pepsi person? There are all sorts of factors that […]

Surf the Age of Acceleration with BRANDED!

Age of Acceleration! What is it? What’s the impact? How is it changing consumer behavior? Most importantly, what does it mean for brands trying to stand out and stay relevant? The Age of Acceleration refers to a period of rapid advancement in technology, communication, and globalization that is transforming society and reshaping the way we […]

The Power Of Kindness: BRANDED Thinks Outside The Box For Tempo’s Packaging Redesign

Meet The Marketing Channel With A 100% Open Rate: How To Capitalize On The Unboxing Experience

Today, 80% of consumers shop online. That figure is only set to increase, with 80 million more digital buyers in 2023 than in 2022. The potential is huge: brands now have access to a vast new pool of customers. Acquired at the click of a button. But at such scale, how can you deliver a […]

Making Waves In The Seafood Industry: BRANDED Launches A New Identity For High Liner Foods

BRANDED’s Creative team WMH&I brings a big, bold twist to a frozen seafood titan. Leading North American seafood company High Liner Foods came to BRANDED seeking a new corporate brand positioning and identity. At 124 years old, they needed a fresh outlook and appearance to evolve their ever-disruptive spirit. WMH&I […]

Why Brand Differentiation Isn’t Enough

Do you know the difference between brand differentiation and brand distinctiveness? If you want to stand out from the crowd, don’t get the two confused. Here’s why: Any marketer will tell you that brand differentiation is a crucial building block for successful brands. And they’re not wrong. But in increasingly saturated retail categories, where there […]

On The Right Track: Using Creativity To Improve Rail Safety

🏆BRANDED’s Creative team WMH&I receives a Gold Award for the Best Visual Identity in the public sector for Network Rail at the Transform Magazine Awards. 🏆

Manage your Packaging Artwork with BRANDED

For Brand Managers, taking packaging artwork from concept to print can feel like the world’s most complicated obstacle course. In this video, we explain how our packaging artwork management services turn that obstacle course into a simple sprint. Still need convincing? Take NEXT, who saved 15% on their critical path through our process optimization and […]